Our January community challenge, Go For Your Goals, is all about encouraging and supporting Safe Roads Challenge drivers in their endeavours – big or small. Since our app is focused around self-reflection and the improvement of driving, we can engage with our community on this topic in a few unique ways.
Primarily hosted in the Safe Roads Challenge app, Go For Your Goals features weekly challenges and an end-of-month grand prize. The Go For Your Goals Self Improvement challenge creates personalized driving goals for SRC drivers to work towards, with ten lucky winners receiving a $10 gift card of their choice every week of January. Randomly drawn, this challenge pools everyone who earned an entry, from those who maintained a score above 90 to those who improved their score from a 70 to 72. The Go For Your Goals Skill Challenges help drivers focus on individual driving skills, such as cornering and speed, while improving upon their scores and entering for a chance to win.
Over on our Instagram account, @saferoadschallenge, we’re running a Go For Your Goals contest to encourage our community to develop personal goals, even tagging a friend to hold them accountable to it. With a $100 prize, this contest engages our followers and encourages them to download the app for a chance to win more!
With a wide range of gift card options, challenge winners can choose how to use their rewards, whether it’s fuelling a new goal or celebrating one they’ve already achieved. Through the Safe Roads Challenge Redemption site, drivers can select from over 250 popular brands they know and love.
Throughout the year, each month features a community challenge with a unique focus and offering. These challenges are intentionally designed to be relevant and relatable, not only for our community of drivers, but also for our sponsors and partners. From visuals and gift cards to challenges and contests, SRC community challenges can be broad or highly targeted.
Go For Your Goals is an ideal way to kick off the New Year and support the resolutions that come with it. We’re excited to see our community of drivers practice safe driving habits, improve their skills, win prizes, and put those rewards toward achieving their goals.
Interested in getting involved with future community challenges? Contact us at hello@saferoadschallenge.com to learn more!
