GHSA attendees: Win a $50 gas gift card!

Strengthen your road safety efforts with rewards-driven, science-backed technology.

Gamification keeps drivers engaged. Real rewards reinforce the habits that reduce risk. And reporting gives you the data to prove it.

132 million+

Reward Zones activated

96 million+

Reward Zones activated

27%*

reduction in risky driving

*based on a recent case study

7-14%

reduction in overall fuel costs and CO2 emissions

95%

positive driver feedback

Trusted by leading safety organizations, impact-driven companies, and public sectors.

Scalable, low-cost, and easy to implement with measurable outcomes.

Most safety programs stop at awareness—signage, campaigns, enforcement, with no way to prove they actually changed driver behavior.

Safe Roads Challenge (SRC) goes further: it engages drivers directly, rewards safe habits using a behavioral science-backed methodology, and reports the outcomes so you can show real risk reduction, not just activity. It’s a unified program that we implement, not another system for your team to run.

Unified Driver Engagement Program

Engaging drivers through a rewards-driven mobile app

The SRC mobile app makes it easy to encourage and engage drivers across your community. With ready-made challenges, contests, and a built-in reward system, we can launch programs and campaigns tailored to your community in just a few clicks.

Gamified Mobile App & Training Platform

Awareness communications from design to delivery

We work alongside your team to design engaging, professionally-crafted communication materials that drive participation in your community. You focus on championing distribution, we’ll handle the rest.

Digital Safety Campaign

Real-time, anonymized, aggregated driver behavior data within your finger tips

Every trip logged in the SRC app adds to a live picture of risk across your community. That can mean spotting the intersection that needs fixing before the next budget cycle, a stronger case in your next grant application, or data to back a safety decision when someone asks why.

Behavioral Risk Data Analysis

Real impact and insights, not just activity reports

You’ll have outcome data in hand, not just an activity report, showing measurable reduction in risky driving behavior, ready to share with stakeholders.

Visualization Dashboards & Reporting

Who can get involved and why

Together we can make our drivers, roads, and communities safer.

Public Sector

Empower residents to play an active role in road safety while advancing Vision Zero through a cost-effective, data-driven program with measurable outcomes.

Safety Organization

Transform awareness into action. Strengthen your initiatives with a reward-driven, action-oriented program that influences driving behavior and creates lasting safety outcomes.

Fleet

Layer your driver training with gamification that keeps drivers coming back. Real rewards make the safer habit the one they repeat. And reporting turns all of it into something you can prove.

Research

Use anonymized, aggregated driving data from real drivers across North America to support evidence-based road safety initiatives.

Corporate Sponsors

Align your brand with purpose-driven engagement at scale — building authentic connections with the next generation of drivers and creating measurable, lasting impact.

Solution that works

Data-driven, proven to reduce risk behaviors and deliver measurable outcomes

Through our safe driving app, we have impacted tens of thousands of drivers across North America, and the families behind every journey.

27%

reduction in risky driving events

Validated in our latest study, showing measurable improvement in safer driving behavior.

View case study >>

83%

more likely to achieve a high focus score among participating drivers

Directly correlates to more alert, attentive driving with fewer distractions.

View report >>

65%

more likely to achieve a total focus score among participating drivers

Engaging drivers through positive reinforcements rooted in behavior-change principles.

95%

of drivers reported safer driving habits

Drivers experienced real improvements in how they drive, creating safer roads for themselves, their families, and their communities.

84%

reported increased driving confidence

Helping drivers feel more in control behind the wheel while reducing risky decision-making.

Hear from our partners
who’ve seen the results firsthand

“Our relationship with Safe Roads Challenge has grown from an initial behavior modification pilot into a broader collaboration supporting award-winning district campaigns, statewide safety initiatives, and the development of an innovative predictive risk analytics platform. The acceptance and continued advanced use of this technology in our work with FDOT demonstrates its value in identifying emerging roadway risks, prioritizing infrastructure and enforcement countermeasures, and measuring their effectiveness in near real-time. Safe Roads Challenge represents a significant evolution from reactive crash analysis toward proactive, data-driven transportation safety management.”

"Our goal was statewide adoption — real participation from drivers on every island, not just engagement in name only. We got there fast, hitting our recruitment target in the first two weeks, and now have real-time risk mapping and reporting we can act on across the entire state. Working with the Safe Roads Challenge team has been key to the success we've seen so far."

“I have been involved in law enforcement for 40 years, and specifically focused on traffic safety for most of those four decades. Working with the team at Safe Roads Challenge has been an incredible experience. Bill Bland has assembled a team that follows his deep passion of saving lives on our roadways through innovative technology. The true impact of the work of the team at Safe Roads Challenge is immeasurable, and that happens only under the visionary leadership of Bill. He has created something very unique that is saving countless lives - but he also created something unique in his team of passionate, dedicated and diversified people. Bill has a clear, unwavering vision– reduce the preventable injuries and deaths that happen on roadways - and that vision has no geographical boundaries. Our roads are safer because of Bill and his team at Safe Roads Challenge!”

“Our collaboration with the Safe Roads Challenge (SRC) team has made a meaningful impact on how we engage young drivers and support them in building safe driving skills. Their use of technology has been especially helpful in connecting with teens in a way that feels relevant and effective. The SRC team is highly responsive and provides timely support and guidance whenever needed. They also offer high-quality resources that strengthen our work with the app and make implementation easier for our team."

“Working alongside Bill and the Safe Roads Challenge team has been an outstanding experience for FCCLA. Bill is an incredible advocate for road safety and is deeply committed to creating meaningful opportunities that empower students to make safer decisions behind the wheel. His passion for educating and engaging young drivers is evident in every interaction and initiative. Through FCCLA’s partnership with the Safe Roads Challenge app, students are encouraged to think differently about their driving habits through an interactive and engaging experience that makes safe driving both rewarding and impactful. The app’s innovative approach to driver scoring, challenges, and incentives helps students stay engaged while building awareness around responsible driving behaviors and roadway safety."

“We have developed such a meaningful partnership with Medidas and their mobile gaming application, Safe Roads Challenge (formerly TrypScore). Both of our businesses are driven by the same thing, the desire to help people, which makes us a great team. The app incentivizes safe driving and our 5+ years of sponsorship of it has proven to be mutually beneficial through joint marketing efforts, driver data access, and of course, the promotion of safer roads in our communities.”

Don’t take our word for it

We’d love to discuss how we can amplify road and driver safety in your community

With Safe Roads Challenge you can:

Let’s work together

Complete and submit the form, and we’ll get in touch with you.

We can make drivers, roads, and communities safer, together. Let’s talk.