WELCOME TO
Your January Community Challenge
January is all about fresh starts and we’re kicking off the year with positivity and purpose! This month, Go for Your Goals helps you set strong intentions behind the wheel with motivating challenges and prizes to fuel your best drives yet.
This Month's Contests and Challenges
Focus on Progress with Weekly Self-Improvement Challenges!
Each week, you’ll see a personalized self-improvement goal on your Challenges page — based on your driving from last week. Improve your score (or maintain your 90+ if you’re already a top driver!) and you’ll earn an entry for one of 10 weekly prizes. Stay focused, stay consistent, and watch your progress pay off!
Weekly: January 5 – 31
Teams Tab > Challenges
$10 Prize, 10 available each week
Give It a Go: Skill Challenges
This month, we’re spotlighting a new driving skill each week – Phone, Handling, Speed, Focus, and Eco. Give it a Go by aiming for an 80+ in that week’s featured skill. Each driving day you meet the required score, you’ll earn an entry to win! These Skill Challenges award three $20 gift cards per week, so stay sharp and show us what you’ve got.
Weekly: January 1 – 31
Teams Tab > Challenges
$20 Prize, 3 available each week
Specialty Pins Enter you into January’s Community Challenge Contest
Keep an eye out for themed Community Safety Zone pins on your drives all month long! Every pin you collect earns you an entry into our January Community Challenge Contest for a chance to win a $250 prize. These pins are only available until January 31st – so get out there and start collecting!
January 1 – 31
For You Tab > Contests > Monthly
$250 Gift card of your choice
Did you know Community Safety Zone Pins highlight important areas like schools and playgrounds where extra care matters most? Slow down, stay aware, and help keep your community safe every time you collect one.
Local partners like Holyoke Community Federal Credit Union sponsor these safety zones to reward mindful driving and support safer streets for everyone.
Your Daily Driving Enters You for a $200 Gift Card Shopping Spree!
Score 80+ on your daily driving and you’ll automatically earn an entry into our January Grand Prize: a $200 shopping spree to the gift cards of your choice! With hundreds of brands to choose from, you’re driving toward a prize you’ll actually love.
January 1 – 31
For You Tab > Contests > Monthly
$250 Gift card of your choice
We'll be giving away one more secret prize on Instagram this month!
Follow Safe Roads Challenge on Instagram to make sure you don’t miss your chance when it drops!
