100 Safest Days
In the days between Memorial Day and Labor Day, more teen drivers are involved in fatal crashes than the rest of the year. It’s known as the 100 Deadliest Days — and it’s no joke.
Vehicle collisions involving young drivers—resulting in injuries and fatalities—are on the rise.
According to NHTSA, motor vehicle collisions are still a leading cause of death for 15 to 20 year-olds. In 2022 alone, over 1.27 million young drivers were involved in police-reported traffic crashes in the U.S., resulting in more than 180,000 injuries and 2,034 deaths—highlighting the urgent need for improved road safety among young drivers.
The problem we’re trying to solve
About the campaign
Each summer, teen driver fatalities spike, with more deaths occurring in the 100 days between Memorial Day and Labor Day—now known as the 100 Deadliest Days. Leading causes include distracted driving, speeding, impaired driving, and not wearing seat belts. Our mission is to reverse this trend and turn these critical days into the ‘100 Safest Days’ for young drivers.
The 100 Safest Days uses engaging challenges and contests to not only reward safe driving, but inform teens on the why of safe driving. Created to combat the 100 Deadliest Days, the 100 Safest Days gives teens and adults awareness of this trend, empowering them to take back control with practiced driving skills and mindful habits.
Exclusive challenges and prizes every summer
With 100 days of weekly challenges, ranging prizes, and a chance to compete for 1st place on the safe driving leaderboard, make your summer fun while improving your skills! Gift card winners get to choose from a wide variety of options, meaning your safe driving could win you a nice dinner, a new outfit, or a fun outing! If you drive every week, use the Safe Roads Challenge app to make each drive count!
100K Prize Vault
Every safe trip our driving community completes is an entry to win big—with a chance to unlock $100K in the 100 Safest Days Prize Vault!
7-Day Safe Streak
In this safe driving streak contest, everyone has a shot at winning a gift card of their choice! A completed streak week is equal to an entry—and every additional week means even more chances to win!
One safe teen driver at a time
During the summer of last year, from May to September 2024. Our community of active young drivers aged 14 to 20, recorded impressive safe driving behavior.
of our young drivers maintained an overall score of 67+, reflecting smoother control, less aggressive driving, and better road safety.
of our young drivers maintained a focus score of 67+, indicating focused, alert driving and reduced distractions.
of young drivers maintained a handling score of 67+, reflecting smoother control, less aggressive driving, and better road safety.
of our young drivers maintained a speed score of 67+, reflecting safer speeds and fewer speed-related collisions.
55%
of young drivers aged 14-20 significantly improved their scores
205K+
total pins collected—these represent the reward zones safely passed by our drivers
Curious to learn more or want to work together?
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