Driving Change by Changing Driving
We are committed to reducing vehicle collisions and saving lives through innovative solutions, education, and community-driven initiatives. As the leading voice in road safety, we inspire action and empower drivers to create safer roads for everyone. Together, we can make every journey a safe one.
27%
proven decrease in risky driving events
7-14%
reduction in overall fuel costs and CO2 emissions
5M
safe driving trips and more are recorded by our safe driving community
55.3M
safe miles driven and more
by our community
With rising collision and fatality rates, it was clear we needed a solution to shift drivers from distracted to mindful driving.
Enter the Safe Roads Challenge™—our way of making driving safer by making it rewarding. Our technology solution uses incentives, gamification and competition to positively change driving behavior while providing primary, de-identified driver risk data to identify and measure proactive road safety initiatives.
Safer roads are everyone’s responsibility. That’s why we’re inviting government offices, legislators, brands, advocacy groups, safety partners, educators, and drivers like you to join us in the Safe Roads Challenge and help make our roads safer for generations to come.
Scan the QR code to download the Safe Roads Challenge app
Join us in creating safer roads for everyone
The Safe Roads Challenge
Our Responsible Technology
Achieving safer roads through our solutions
For Everyone
Safe Roads Challenge lives at the heart of our mission. It’s the home for drivers to better their driving, view their community maps, and engage with local brands. This platform fosters healthy competition, encouraging drivers to join Challenges and climb the leaderboards.
For Businesses
Safe Roads Challenge for Business Dashboard measures the engagement of locations listed on Safe Roads Challenge app. This includes how many people drive past your location, if they go in, for how long, their age range, and their gender.
For Safety Partners
Data Dashboard provides anonymized, aggregated data live from the Safe Roads Challenge app. This insight into driver behaviour can spark real-world change in infrastructure, behavioural science, policies, and more.
Let's better our roads together.
Government & Safety Partners
It's about time to change the statistics and study driver risk data in real time.
Driving Educators
Empower the next generation of novice drivers and verify practice driving hours.
Socially Responsible Brands
Challenge your employees or create a social impact initiative in your community.
What makes our community great?
Through hard work and fun driving challenges, we make a difference
With a growing community in the US, UK, and Canada, we’re a strong force for positive road safety.
We see challenges as chances to learn, grow, and enhance our driving skills.
We support camaraderie and motivate each other throughout Challenges.
We’re serious about building a consistent, upward path of positive social impact.
These outcomes highlight the program’s effectiveness in preventing collisions, promoting safer communities, and supporting environmental sustainability through better driving habits. We’re committed to driving these numbers even higher each year, and your sponsorship plays a vital role in making that happen.
Safe Roads Challenge Social Impact Report 2024
of our driving community maintained a handling score of 67+ last year, reflecting smoother control, less aggressive driving, and better road safety.
of our driving community maintained a phone score of 67+ last year, indicating focused, alert driving and reduced distractions.
of our driving community maintained a speed score of 67+ last year, reflecting safer speeds and fewer speed-related collisions.
of our driving community maintained an average eco score of 67+ last year, showing efficient driving, better fuel economy, and lower emissions—all supporting sustainability.
95%
of the respondents in our recent survey reported noticeable to significant improvements in their driving habits.
84%
of respondents in our recent survey reported noticeable to significant improvements in driving confidence.
84%
of respondents in our recent survey say they would definitely recommend the app to their friends and family.
Our solutions in action
We performed a 90-day study involving an organization with over 6,000 drivers. These drivers delivered parts daily to customers using light-duty vehicles. We initially observed their driving behavior without revealing their scores to establish a risk event baseline. Following this study period, we provided their individual scores and revealed where they ranked in the company drivers.
The trial revealed that giving drivers feedback on their driving behavior showed a 27% reduction in risk events and a 7-14% decrease in fuel usage. These results highlight the potential for our solutions to make a real difference in driver safety, especially for young drivers, while promoting a more sustainable future.
Case study
What our community is saying
Abby17
It’s is nice to see how well I’ve driven and it gives me more motivation as a beginner driver to practice!
gavin2008
I like that the fun part of competing with friends and the gift cards you can win!
gavin2008
I like that it tells you what you need to improve on and that it tells you how fast you’re going. I love the daily trivia and challenges for safer driving, and that you get rewarded for you safe driving! And that the company helps you learn and helps become a better and safe experience driver.`
sl@vin@49
I love that my 16-year-old daughter is working so hard to keep her score higher than mine! It is helping us as parents teach her good driving habits.
What our partners are saying
We strive for great relationships with our partners.
We have developed such a meaningful partnership with Medidas and their mobile gaming application, Safe Roads Challenge (formerly TrypScore). Both of our businesses are driven by the same thing, the desire to help people, which makes us a great team. The app incentivizes safe driving and our 5+ years of sponsorship of it has proven to be mutually beneficial through joint marketing efforts, driver data access, and of course, the promotion of safer roads in our communities.
– Katie, Safe Roads Partner
The SRC team is extremely prompt and willing to help in any way they can. They are quick to send over materials, respond to emails, and set up meetings. I appreciate their willingness to support Children’s Wisconsin. However they can, and I especially appreciate their openness to feedback.
– Bria, Safe Roads Partner
Our partnership has been invaluable and key in driving positive change in keeping our young drivers safe in Wisconsin. The Safe Roads Challenge team has been incredibly responsive and resourceful with our whole team. Just keep doing what you are doing because you are saving lives!
– Randy, Safe Roads Partner
We have proven our solution works, now we're looking for safety partners like you to get involved and amplify road safety today!
To spread awareness and reflect a strong perspective into our campaign, we actively work with driver educators, Department of Transportation (DOT) representatives, safety associations, employers, and children’s hospitals.
We are thankful to these amazing businesses and groups who believe in our mission and amplify our movement for safer roads.
Join us to make roads safer—for everyone
Partner with the Safe Roads Challenge and demonstrate your commitment to safe driving, social responsibility, and community well-being. Together, we can drive change and create a safer environment for all.
Ready to make a difference? Fill out the form and we’ll be in touch to discuss partnership opportunities.
