Drive Change and Changing Driving
We are committed to reducing vehicle collisions and saving lives through innovative solutions, education, and community-driven initiatives. As the leading voice in road safety, we inspire action and empower drivers to create safer roads for everyone. Together, we can make every journey a safe one.
The Safe Roads Challenge
Join us in creating safer roads for everyone
With rising collision and fatality rates, it was clear we needed a solution to shift drivers from distracted to mindful driving.
Enter the Safe Roads Challenge™—our way of making driving safer by making it rewarding. Our technology solution uses incentives, gamification and competition to positively change driving behavior while providing primary, de-identified driver risk data to identify and measure proactive road safety initiatives.
Safer roads are everyone’s responsibility. That’s why we’re inviting government offices, legislators, brands, advocacy groups, safety partners, educators, and drivers like you to join us in the Safe Roads Challenge and help make our roads safer for generations to come.
Our Responsible Technology
Achieving safer roads through our solutions
Safe Roads Challenge lives at the heart of our mission. It’s the home for drivers to better their driving, view their community maps, and engage with local brands. This platform fosters healthy competition, encouraging drivers to join Challenges and climb the leaderboards.
Safe Roads Challenge for Business Dashboard measures the engagement of locations listed on Safe Roads Challenge app. This includes how many people drive past your location, if they go in, for how long, their age range, and their gender.
Data Dashboard provides anonymized, aggregated data live from the Safe Roads Challenge app. This insight into driver behaviour can spark real-world change in infrastructure, behavioural science, policies, and more.
Join us in driving change
Government & Safety Partners
It's about time to change the statistics and study driver risk data in real time.
Driving Educators
Empower the next generation of novice drivers and verify practice driving hours.
Socially Responsible Brands
Challenge your employees or create a social impact initiative in your community.
What makes our community great?
Through hard work and fun driving challenges, we make a difference
With a growing community in the US, UK, and Canada, we’re a strong force for positive road safety.
We see challenges as chances to learn, grow, and enhance our driving skills.
We support camaraderie and motivate each other throughout Challenges.
Why our young drivers love the Safe Roads Challenge
happysnack, 17
I like being able to know how I’m driving and being able to win money for driving well!
itsthatasupra, 18
I love the daily trivia and videos
that may be very helpful for some people. The contests are very effective in making drivers more encouraged to drive safer and happier.
twojeon, 17
I love how easy it is to get ticket entries and be rewarded. It’s really fun and motivating for driving.
tmsntmpsn, 24
The prizes help motivate me to be a better driver.
Client Testimonial
We build relationships with mission-aligned partners in making our roads safer.
“We have developed such a meaningful partnership with Medidas and their mobile gaming application, Safe Roads Challenge. Both of our businesses are driven by the same thing, the desire to help people, which makes us a great team. The app incentivizes safe driving and our 2+ years of sponsorship of it has proven to be mutually beneficial through joint marketing efforts, driver data access, and of course, the promotion of safer roads in our communities.”
—Katie, Marketing & Communications Advisor
Let's better our roads together.
We’re happy to show you how you can make a difference in road safety.
