Safe Roads Challenge UK
Our purpose
We are passionate about road safety
Our goal is to significantly reduce the number and severity of traffic collisions on the UK’s roads and their associated human consequences.
To achieve this, we will inspire a culture of positivity and reward for being a safer, more mindful driver… one journey at a time.
Now is the time for action
133,000+
people injured on UK roads each year*. 15 an hour, every hour.
*Gov. UK data publishes November 2023
29%
of casualties are aged between 17 and 29 years. 60% of collisions are caused by driver error.
£43bn
is the total estimated cost per year of all collisions on Britain’s roads, according to the DfT.
A new way
rooted in positive, reward-based behaviours is needed. Traditional punitive measures aren’t addressing the real issue.
Socially conscious
brands are perfectly placed to help us transform UK road safety.
£43bn
is the total estimated cost per year of all collisions on Britain’s roads, according to the DfT.
A new way
rooted in positive, reward-based behaviours is needed. Traditional punitive measures aren’t addressing the real issue.
Socially conscious
Brands are perfectly placed to help us transform UK road safety.
How it works
In-App Location
Add your locations to the app and reward users for driving mindfully nearby.
Whenever app users drive safely within 500 metres of your locations, they will start collecting Pyns to earn fantastic rewards.
Benefits
Increased brand and location visibility through branded in-app Pyns.
Users are guided to your locations, driving awareness and repeat footfall.
Consumer loyalty and engagement is boosted through association with this uniquely positive and rewarding safe driver programme.
Create Safety Zones
Build community reputation through in-app sponsorship of highly visible areas.
Important community spaces like schools and parks are available for in-app sponsorship. This provides awareness of the road safety challenges in these areas and incentivises safer driving.
Benefits
Broader audience engagement beyond specific location Pyns.
Inspire road safety improvements in areas that need them the most.
Improved community connections and reputation.
Host a Safe Roads Challenge
Create exciting and rewarding team challenges, hosted by you.
Inspire teamwork and healthy competition amongst a closed group of drivers. Host unique challenges, contribute to making the UK's roads safer and have some fun along the way!
Benefits
A more engaged team, inspired by rewards and healthy competition
Significant contribution to bringing about positive change to road safety in the UK
Demonstration of a commitment to hitting ESG targets
Get involved
We're looking for partners who want to help us make a difference to UK road safety.
