Become a partner
You can reduce traffic collisions on UK roads
At the Safe Roads Challenge, we’re on a mission to reduce vehicle collisions and save lives through innovative solutions and impactful initiatives. By uniting communities to create and maintain safer roads, we’re making a difference—and we need your help.
Through our incentive-based system for safe driving, we inspire drivers to adopt safer habits while fostering stronger, more mindful communities.
Now is the right time for change.
Let’s make UK roads a safer place to be
133,000+ people injured on UK roads each year. 15 an hour, every hour.
29% of casualties are aged between 17 and 29 years. 60% of collisions are caused by driver error.
£43bn is the total estimated cost per year of all collisions on Britain’s roads, according to the DfT.
A new way rooted in positive, reward-based behaviours is needed. Traditional punitive measures aren’t addressing the real issue.
Socially conscious brands are perfectly placed to help us transform UK road safety.
Partner with us to drive change
When you partner with the Safe Roads Challenge, you’re aligning your brand with a cause that truly matters. Together, we can make our roads safer, build stronger communities, and create lasting change.
We offer a range of partnership opportunities, and we’d love to discuss how we can work together.
In-App Location
Put your locations in the TrypScore app and reward users for driving by safely.
As a Safe Roads partner, our drivers will be encouraged to visit your locations to collect Pyns. When they drive safely through the 500 metre perimeter of your location, they start collecting Pyns to earn rewards. This creates a positive, high-frequency association with your brand.
Create Safety Zones
Build your brand’s community reputation.
Sponsor commonly high-risk areas of your community, such as schools or parks. This action incentivizes mindful driving in your community, while promoting awareness of your brand across the region. Reach further audiences as you’re not tied to only your brick-and-mortar locations.
Host a Safe Roads Challenge
Team challenges, hosted by you.
Join the Safe Roads Challenge, a platform fostering healthy competition and teamwork among drivers. Host unique challenges, engage your audience, and contribute to making our roads safer.
Benefits of Partnership
Align your brand with a respected cause that’s making a real difference.
Position your brand as a leader in community safety and environmental stewardship.
Enhanced brand visibility and customer engagement.
You and your customers can be active participants in driving change in your community
Our Reach and Impact
Innovative Solutions
From our gamified app to community-driven programs, our creative approach delivers measurable results.
Strong Community Presence
We’re dedicated to fostering a culture of responsibility and cooperation within communities.
Proven Results
Our initiatives have already reduced collisions and saved lives in various communities.
We work as a community
Drivers/Individuals
Contributing to safer roads with each safe tryp.
Responsible Brands
Sponsor our mission for road and community well-being through CSR.
Driver Education
Equipping new drivers with latest techniques and defensive skills for confident driving.
Organizations
Building teamwork and community impact through school groups, charities, or caring individuals.
Employers
Prioritizing employee safety by encouraging a culture of safe driving within the organization.
Researchers
Using data from the Safe Roads Challenge to support evidence-based road safety initiatives.
Let’s better our future, together.
If your brand or road safety body wants to participate in the UK Safe Roads Challenge, we’d love to hear from you.
Our team can get you started and contribute to lowering road traffic collisions on the UK’s roads. We can make change and still have some fun along the way.
