Responsible technology,
revolutionizing road safety
Changing driving behavior, reducing vehicle collisions,
amplifying businesses, creating a safer community.
Proudly supported by:
Platforms for community engagement
Create brand awareness in your community by sponsoring a Challenge, engage your staff with team activities, and learn how drivers interact with your business.
TrypScore App
Make your business a part of every drive
Leverage our unique in-app branding to connect with your community. When you partner with TrypScore, your business becomes a crucial part of our gamification system.
You can ensure your ad budget is going to good use. With TrypScore, your ad budget will boost your business, but also cause real change in your community, valuable beyond any plain ad space. This ad-space is more dynamic than other forms of advertising, allowing your ad budget to count for more.
Safe Roads Dashboard
Support road safety with Team Challenges
Join the Safe Roads Challenge portal, where road safety becomes a team effort. Here, healthy competition thrives as drivers engage in Challenges and climb leaderboards.
Safe Roads partners can create unique Challenges tailored to their audience, fostering engagement and brand loyalty. From public contests to exclusive employee Challenges, the possibilities are endless. Add excitement with grand prizes and tap into an array of learning tools, including a video library and interactive maps for deeper insights into driver behavior.
Together, we're transforming road safety and empowering communities one Challenge at a time.
TrypScore for Business Dashboard
Drive your business forward with customer insights
Gain unique insights into your customer base with TrypScore for Business. Track key metrics such as traffic driving by, store visits, and customer demographics to understand your audience better. With detailed analytics at your fingertips, you can make informed decisions to optimize your marketing strategies and drive business growth.
Data Dashboard
Driver risk data made actionable
Leverage our Data Dashboard, your gateway to understanding driver behavior and mitigating risks on the road. Our platform plots all driver risk events in real-time, providing heatmaps and reports that unveil patterns and trends. With this insightful analysis, you can catalyze real-world change in infrastructure, behavioral science, policies, and beyond, fostering safer roads for all.
Driving technology to better your business
The Safe Roads Challenge Dashboard utilizes TrypScore technology, for teams. This platform fosters healthy competition, encouraging drivers to join Challenges and climb the leaderboards.
TrypScore lives at the heart of our mission. It’s the home for drivers to better their driving, view their community maps, and engage with local brands.
TrypScore for Business Dashboard measures the engagement of locations listed on TrypScore. This includes how many people drive past your location, if they go in, for how long, their age range, and their gender.
Data Dashboard provides anonymized, aggregated data live from the TrypScore app. This insight into driver behaviour can spark real-world change in infrastructure, behavioural science, policies, and more.
Upholding the privacy and safety of our communities
Designed with safety and security in mind, our platforms provide privacy for our drivers through de-identified data. All personal information, driving data, and driver locations are kept safe and are non-negotiably private. Our drivers keep our roads safe, so we keep their data safe.
Inspiring a culture of mindful driving.
It’s more than an app,
it’s a community.
Our community of mindful drivers spans diverse backgrounds and roles, including students, professionals, parents, and community champions. We welcome all drivers on our journey to safer roads.
In our commitment to advancing road safety, we’ve forged partnerships with multiple organizations, including student groups, driving schools, and insurance providers. With a collective reach of over 1,000,000 drivers across North America, we offer a platform for advertisers to engage with a wide audience. Our business model facilitates connections between brands and our community through curated sponsorships and in-game placements.
We prioritize collaboration with community-conscious brands and organizations that share our mission. Together, we strive to create a safer future for all road users.
- to reach a younger driver audience
- a way to communicate to clients driving by our locations
- a consumer intelligence on customers and prospects
- to support our community through an impactful initiative
- to increase brand awareness to the driving community
- to fulfill our ESG commitments
- Our organization needs a campaign that will amplify our brand’s influence
- to elevate our employee safety initiative
- an effective way to decrease our fleet costs
- to reduce our fuel, maintenance, and fuel costs
- a tool to lower our insurance cost
- a new way to collect real-time driving data
- a layer of data to back up our infrastructure improvements
- to measure the success of our law enforcement campaigns
Contact us
Let’s better our future together
If you have any questions or concerns, contact our team today! We’re happy to show you how you can make a difference in road safety.
For Canada and USA Partners
For UK Partners
