Become a Partner

Champion driver and road safety.

Combining your dedication to safer roads and drivers with our safe driving technology, and we’ve got something powerful: real impact on our roads, communities, and on the next generation of drivers.

132M

Reward Zones activated

96M

Miles recorded

7-14%

reduction in overall fuel costs and CO2 emissions

27%*

reduction in risky driving

95%

positive driver feedback

Trusted by leading safety organizations, impact-driven companies, and public sectors.

Behind the wheel or behind a program, your participation help build safer roads.

How you can get involved

One mindful trip changes everything.

Safer roads start with you. Every mindful trip you take with the SRC app protects you, your passengers, and everyone else out there. It’s free to download and it doesn’t take long before safe driving just becomes what you do.

Make it a game with the people you care about:

Join the Safe Roads Challenge (SRC) community

A safe driving competition your people will actually want to join

Give your community/organization something to rally around.
Start a Safe Roads Challenge exclusively for your organization or community, and we’ll take care of the technology, engagement, and reporting, you focus on the reward at the finish line.

Start a Safe Roads Challenge

Power safer roads across your state or province

We work with DOTs, public sector agencies, and corporate partners to bring the Safe Roads Challenge to residents at scale. When you come on as a rewards partner, you’re not just funding prizes. You’re putting money behind a real, measurable change in how people drive.

Fuel an existing Safe Roads Challenge

Together we can make our drivers, roads, and communities safer.

Who can get involved

Drivers/Individuals

Help make roads safer, one mindful trip at a time. Gather your friends and family for a friendly safe-driving competition, it’s not just fun to play, but also keeps the people you love safe. Because everyone deserves to make it home safe.

Public Sector

Empower residents to play an active role in road safety while advancing Vision Zero through a cost-effective, data-driven program with measurable outcomes.

Safety Organization

Transform awareness into action. Strengthen your initiatives with a reward-driven, action-oriented program that influences driving behavior and creates lasting safety outcomes.

Fleet

Layer your driver training with gamification that keeps drivers coming back. Real rewards make the safer habit the one they repeat. And reporting turns all of it into something you can prove.

Research

Use anonymized, aggregated driving data from real drivers across North America to support evidence-based road safety initiatives.

Impact-Driven Companies

Align your brand with purpose-driven engagement at scale, building authentic connections with the next generation of drivers and creating measurable, lasting impact.

Solution that works

Data-driven, proven to reduce risk behaviors and deliver measurable outcomes

Through our safe driving app, we have impacted tens of thousands of drivers across North America, and the families behind every journey.

27%

reduction in risky driving events

Validated in our latest study, showing measurable improvement in safer driving behavior.

83%

more likely to achieve a high focus score among participating drivers

Directly correlates to more alert, attentive driving with fewer distractions.

65%

more likely to achieve a total focus score among participating drivers

Engaging drivers through positive reinforcements rooted in behavior-change principles.

95%

of drivers reported safer driving habits

Drivers experienced real improvements in how they drive, creating safer roads for themselves, their families, and their communities.

84%

reported increased driving confidence

Helping drivers feel more in control behind the wheel while reducing risky decision-making.

What our community is saying

Abby17

It’s is nice to see how well I’ve driven and it gives me more motivation as a beginner driver to practice!

gavin2008

I like that the fun part of competing with friends and the gift cards you can win!

gavin2008

I like that it tells you what you need to improve on and that it tells you how fast you’re going. I love the daily trivia and challenges for safer driving, and that you get rewarded for you safe driving! And that the company helps you learn and helps become a better and safe experience driver.`

sl@vin@49

I love that my 16-year-old daughter is working so hard to keep her score higher than mine! It is helping us as parents teach her good driving habits.

Hear from our partners
who’ve seen the results firsthand

gavin2008
gavin2008App User, Young Driver
"I like that it tells you what you need to improve on and that it tells you how fast you’re going. I love the daily trivia and challenges for safer driving, and that you get rewarded for you safe driving! And that the company helps you learn and helps become a better and safe experience driver.`"
sl@vin@49
sl@vin@49App User, Parent
"I love that my 16-year-old daughter is working so hard to keep her score higher than mine! It is helping us as parents teach her good driving habits."
Katie Keeling
Katie KeelingMarketing & Communications Advisor, Peace Hills Insurance
“We have developed such a meaningful partnership with Medidas and their mobile gaming application, Safe Roads Challenge (formerly TrypScore).  Both of our businesses are driven by the same thing, the desire to help people, which makes us a great team. The app incentivizes safe driving and our 5+ years of sponsorship of it has proven to be mutually beneficial through joint marketing efforts, driver data access, and of course, the promotion of safer roads in our communities.”
Lee Woodcock
Lee WoodcockNational Growth Lead, Atkins Realis
“Our relationship with Safe Roads Challenge has grown from an initial behavior modification pilot into a broader collaboration supporting award-winning district campaigns, statewide safety initiatives, and the development of an innovative predictive risk analytics platform. The acceptance and continued advanced use of this technology in our work with FDOT demonstrates its value in identifying emerging roadway risks, prioritizing infrastructure and enforcement countermeasures, and measuring their effectiveness in near real-time. Safe Roads Challenge represents a significant evolution from reactive crash analysis toward proactive, data-driven transportation safety management.”
Kari Benes Arincorayan
Kari Benes ArincorayanHighway Safety Manager - MVSO, Hawaii Department of Transportation
"Our goal was statewide adoption — real participation from drivers on every island, not just engagement in name only. We got there fast, hitting our recruitment target in the first two weeks, and now have real-time risk mapping and reporting we can act on across the entire state. Working with the Safe Roads Challenge team has been key to the success we've seen so far."
Randy Wiessinger
Randy WiessingerLaw Enforcement Liaison/Consultant, WisDOT/BOTS
“I have been involved in law enforcement for 40 years, and specifically focused on traffic safety for most of those four decades. Working with the team at Safe Roads Challenge has been an incredible experience.  Bill Bland has assembled a team that follows his deep passion of saving lives on our roadways through innovative technology. The true impact of the work of the team at Safe Roads Challenge is immeasurable, and that happens only under the visionary leadership of Bill.  He has created something very unique that is saving countless lives - but he also created something unique in his team of passionate, dedicated and diversified people.  Bill has a clear, unwavering vision– reduce the preventable injuries and deaths that happen on roadways - and that vision has no geographical boundaries.  Our roads are safer because of Bill and his team at Safe Roads Challenge!”
Ashley Baggett
Ashley BaggettPrograms Manager, Children’s Wisconsin
“Our collaboration with the Safe Roads Challenge (SRC) team has made a meaningful impact on how we engage young drivers and support them in building safe driving skills. Their use of technology has been especially helpful in connecting with teens in a way that feels relevant and effective. The SRC team is highly responsive and provides timely support and guidance whenever needed. They also offer high-quality resources that strengthen our work with the app and make implementation easier for our team."
Sandy Spavone
Sandy SpavoneChief Executive Officer, FCCLA
“Working alongside Bill and the Safe Roads Challenge team has been an outstanding experience for FCCLA. Bill is an incredible advocate for road safety and is deeply committed to creating meaningful opportunities that empower students to make safer decisions behind the wheel. His passion for educating and engaging young drivers is evident in every interaction and initiative. Through FCCLA’s partnership with the Safe Roads Challenge app, students are encouraged to think differently about their driving habits through an interactive and engaging experience that makes safe driving both rewarding and impactful. The app’s innovative approach to driver scoring, challenges, and incentives helps students stay engaged while building awareness around responsible driving behaviors and roadway safety."

Don’t take our word for it

Join us to make roads safer—for everyone

Partner with the Safe Roads Challenge and demonstrate your commitment to safe driving, social responsibility, and community well-being. Together, we can drive change and create a safer environment for all.

Ready to make a difference? Fill out the form and we’ll be in touch to discuss sponsorship opportunities.