New name and identity reflect the company’s mission to reward safe driving and inspire a global road safety movement.
EDMONTON, AB, January 21, 2025 / — TrypScore, the app that incentivizes safe driving, is rebranding as Safe Roads Challenge.
The mission to promote mindful and safe driving is at the core of this decision, aligning visual identity with purpose. This change will affect all brand touch points, including the app, social media, website, and partner work.
TrypScore has been leading driver engagement within the gamified, safe driving app community. Unlike other driving apps, TrypScore places significance creating a fun experience for its users while they build safe driving habits and earn a variety of rewards along the way. “Making safe driving engaging and accessible, creating space for teams and communities to work together, and improving driver skills have always been the wind in our sails,” said Bill Bland, founder of Safe Roads Challenge.
The new name, Safe Roads Challenge, is a call to action for everyone in the community to get involved. “Safe Roads,” being the intention and central focus, with “Challenge” supporting the teamwork needed to make a societal change. One cannot take on a challenge like road safety alone, it takes everyone making small changes to have a big impact.
This rebrand marks an exciting new chapter for our company,” said Bland. “The new name reflects our unwavering commitment to making roads safer for everyone. By connecting community members and rewarding small, everyday actions that contribute to road safety, we aim to inspire a movement that creates lasting change.”
To stay updated on the latest news and future developments, follow Safe Roads Challenge on Instagram and LinkedIn. Media, sponsors, and current partners of Safe Roads Challenge can access the new logo and visual identity here. If you would like to get involved and join our safe driving community, contact us at hello@saferoadschallenge.com
About Safe Roads Challenge:
The Safe Roads Challenge team has been encouraging the practice of safe driving since 2020. The free-to-use app monitors and rates your driving, inviting you to reflect on your driving skills and improve in each area. As of now, Safe Roads Challenge has reached communities across the United States, United Kingdom, and Canada. We strive to inspire positive change for individuals while thinking of the bigger picture of community teamwork and community safety.
Media Contact: Leanne Millo, leanne@medidastechnologies.com
